Downtown Minneapolis and the Minnesota Shubert Center– a perfect fit.
Today’s audiences seek a complete experience. They don’t simply attend a performance; they make it the centerpiece of an evening that might also include shopping, dinner or a glass of wine. In other words, the Minnesota Shubert Center will be good for downtown Minneapolis. How good? Estimates indicate that the Center will generate more than $11 million in indirect revenue annually, making the payback on community investment less than four years.
Nearby parking, convenient light rail, and bus lines will make the Minnesota Shubert Center downtown’s most accessible theater. And the Center, in turn, will make downtown Minneapolis brighter, livelier, and safer. It will anchor the Fifth Street end of the Hennepin Avenue Theater District. What is now a dark, empty block will become a bustling nexus of activity and energy. The Minneapolis Police Department predicts “a dramatic improvement in the perception and reality of street life in downtown Minneapolis” when the Minnesota Shubert Center opens.